Empowering Conscious Beauty: The Secret Skin Story
Secret Skin is more than just a beauty platform; it's a value-driven discovery hub that connects mindful consumers to conscious beauty brands from around the world. Built on a framework that prioritizes social and environmental impact, we are committed to curating responsibly sourced products that are safe for both people and the planet. As a Beauty Tech start-up based locally in Sharjah, our mission is to raise awareness about clean beauty, mindful consumption, and women's health in the region.
At Secret Skin, our value proposition to customers is simple: a 'Clean World of Beauty'. We bring together conscious brands in a comprehensive offering curated from around the globe. Our selection includes products that are cruelty-free, gender-neutral, and free from harmful chemicals. We index high on performance and product integrity, ensuring that every item meets our stringent standards. Currently, we feature marquee brands from England, USA, India, South Africa, Australia, and the UAE, supporting 'local' small businesses across all skincare categories, including Bath & Body, Face, Makeup, Mama & Baby care, and Men's Grooming.
Anisha Oberoi, the founder of Secret Skin, embodies the heart and soul of our mission. Moving to Dubai in 2019, she founded Secret Skin in 2020 as a tech enterprise for Sustainable Beauty based in the UAE. An advocate of mindful living and women's empowerment, Anisha's personal journey forms the foundation of Secret Skin's story.
"Secret Skin's inception stems from my own experience battling breast cancer in 2010. During that time, I struggled to find natural, organic, and toxin-free skincare products to address the drastic changes to my appearance caused by the disease and its treatment. This experience ignited a passion within me to create a platform that could make a meaningful difference in the lives of women facing similar challenges."
"At Secret Skin, we operate on a unique triple-pronged framework committed to People, Planet, and Purpose. Our goal is not only to offer beautiful global brands to our customers but also to promote women's health in a more holistic manner. Through education and awareness initiatives, we aim to empower women to manage their health, wellness, and beauty effectively. Additionally, we are dedicated to reducing our carbon footprint through initiatives like our Eco-Rewards program and recycling app interface."
"Ultimately, our mission at Secret Skin is to shift from Vanity to Humanity. Conscious consumption is the need of the hour, and we are committed to leading the way towards a cleaner, more sustainable future."
Join us as we embark on a journey to redefine beauty and wellness. At Secret Skin, we invite you to discover a world where conscious beauty meets empowerment, and where every purchase has the power to make a positive impact. Together, let's embrace mindful living and create a cleaner, healthier, and more beautiful world for generations to come.
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