Since 1895, Swarovski has been synonymous with the mastery of crystal cutting, a legacy established by founder Daniel Swarovski. His unwavering passion for innovation and design has propelled Swarovski to become the world's premier jewellery and accessory brand. Today, the Swarovski family continues this tradition, delivering extraordinary everyday style to women across the globe.
Swarovski's creative process is a testament to its commitment to excellence. From inspiration to collection launch, each piece undergoes meticulous attention to detail, embodying over 125 years of mastered craftsmanship. With a focus on trend curation, design, and meaningful branding, Swarovski pieces not only tell a story but also push the boundaries of crystal cut creations.
In the historical Wattens headquarters, new cuts, shades, and sizes are conceived and realized every day, showcasing Swarovski's unparalleled know-how in crystal innovation. The brand's expertise extends beyond crystal refinement to explore methods that bring the most incredible pieces to life. Techniques such as beading, pavé, bezel, and prong settings exemplify Swarovski's commitment to innovation and excellence.
Swarovski crystal settings are brought to life through proprietary techniques like Pointiage®, ensuring an ultra-precise quality achieved through meticulous handwork. From initial design sketches to assembly, Swarovski's attention to detail guarantees that each piece is crafted to the highest standards of quality and excellence.
Daniel Swarovski's vision in 1891—to create "a diamond for everyone"—marked the beginning of a new era for crystal. From American jazz halls to Parisian couture houses, Swarovski crystals adorned dresses, reflecting the excitement of the 1920s. Decades of creative collaborations and expertise have fuelled Swarovski's evolution, leading to the introduction of the annual limited-edition Christmas ornament and the brand's expansion into jewellery and crystal figurines.
For over 35 years, Swarovski has enchanted the world with unique pieces like the Nirvana cocktail ring and the Slake bracelet. In 2008, the introduction of the 'Crystal Forest' interior design transformed Swarovski stores into architectural wonders, captivating shoppers with a magical crystal wonderland.
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