The Body Shop, where our story began in Brighton, England, in 1976. Founded by Dame Anita Roddick, we embarked on a revolutionary journey, believing that business could be a force for good. For over 40 years, we've been rule-breaking, never faking, and change-making.
At our humble beginnings, The Body Shop stood out amidst the bustling streets of Brighton with its simple yet radical approach to beauty. Our ethos was clear: ethically sourced, naturally based ingredients in refillable packaging, catering to every body, and making women feel good in their skin without promising to transform them into someone else.
But we were more than just a cosmetics company; we were pioneers of social change. Dame Anita Roddick's passion for the planet and advocacy for causes shaped our purpose. We rejected animal testing and exploitation in our supply chain, fostering fair partnerships with farmers and suppliers through our Community Fair Trade program. Our commitment to social and environmental responsibility was woven into the fabric of our company, setting us apart from traditional beauty brands.
In redefining beauty, we challenged industry norms and stereotypes. Beauty was not about conforming to societal standards but embracing one's individuality and self-esteem. Our products were crafted not to alter appearances but to enhance self-love and empowerment. Dame Anita's vision emphasized beauty as an outward expression of self-appreciation and joy.
Central to our mission was the empowerment of women and girls. As a feminist and human rights activist, Dame Anita imbued The Body Shop with values of inclusivity, collaboration, and compassion. Through our Community Fair Trade program, we created opportunities for women and strived for equality in every aspect of our business.
Our journey didn't stop at beauty products; it extended into activism. In 1986, we partnered with Greenpeace on the Save the Whale campaign, advocating against whaling and promoting sustainable alternatives. This marked the beginning of our legacy of campaigning for positive change. Today, as a trusted global brand, we continue to amplify the voices of millions of customers, advocating for meaningful, long-term change on issues that matter.
At The Body Shop, we believe in business as a force for good. Our history of activism, rooted in feminine principles of inclusivity and compassion, guides us as we navigate the path towards a more sustainable and equitable future. As we celebrate our heritage and look towards the future, we remain committed to our founding principles of making a difference in the world, one ethical beauty product at a time.
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